Craig Nayman has joined Dialogue as Executive Director following a three year stint as Chief Commercial Officer for Archant. Craig originally joined Archant from the Red Cannon Consultancy where he worked on commercial development with brands such as Arsenal FC, The All England Club (Wimbledon), Bath Rugby, DCM (Digital Cinema Media), Sky, TV 3 in Ireland, and Chinese Central Television.
Prior to that Craig was Head of Corporate Sales at Arsenal FC and also spent eight years at ITV.
Bringing a wealth of agency, consulting and client-side experience to Dialogue, Craig will be principally based in London and the role will allow him to focus 100% on Dialogue’s development, including both new business and organic growth as a content agency, as well as partnerships with businesses that have complementary services and potential acquisitions.
“I’m thrilled to be joining Dialogue at such an exciting time in its development. The agency has an enviable portfolio of partners and excellent potential for growth in the dynamic world of content marketing“, said Craig Nayman. “The quality of output across print and digital is superb and we are just about to announce yet another significant win which will confirm our position as a leading content agency in the automotive industry.
“With content production spanning words, video – including 360 and VR – audio podcasts, social media and websites, and with rich experience of multilingual content distribution around the world, Dialogue is in an enviable position to expand, which is why I am now giving the agency my full focus. The opportunity to work with Zoe and the team to take Dialogue to the next level is something I have been relishing for some time.”
Zoe Francis-Cox, Agency Director, who also reported directly to Craig in his role as Archant’s CCO will continue to do so, retaining her overall role running the agency and managing current client development and output as well as new business pitches. Craig, who remains on the main Archant Executive, will ensure the agency’s growth agenda is supported at board level as well as directing Dialogue’s new business strategy and approach.