Social Media was credited as one of the major drivers of the new Classic Ibiza concert at Blickling Hall, Norfolk, in 2016 – now Dialogue has been appointed to manage both Social and broader media partnerships in 2017 for the event. The hot-ticket music festival first launched in August 2016 with a strong brand identity created by both Archant and Dialogue. The event build-up during spring and summer 2016 was content-led, with interviews and features about the artists – Urban Soul Orchestra and DJ Goldie Rocks.
Cross-platform social media
The Social Media campaign featured more than 300 posts on Facebook and Twitter over a six month period, and was supported by Archant news social channels. Paid as well as organic posts were built into the strategy, targeting 25-45yr olds in East Anglia. Reach for posts around the event were a staggering 12 times the amount of Facebook page likes.
Classic Ibiza is now firmly established in the festival calendar, and Dialogue will continue to support it in 2017, building on the content-led success of the 2016 campaign. The launch post has already been massive – reaching more than 25 times the page-Like base, user driven by shares and with thousands of video plays. More news on Classic Ibiza soon… follow it at #ClassicIbiza or buy tickets now at www.classicibiza.co.uk.