Content marketing trends: How technology is changing content and its distribution

We’re living in a time of blink-and-you’ll-miss it technological change – and this will affect content marketing trends. Less than 30 years ago, web 1.0 users consumed information-based content mostly as passive recipients but by today’s Web 2.0, typified by social media, has increased user interaction and self-generated content. Now, mobile-friendly content is king, smartphones … Continued

Exciting brand collaboration between Porsche Club and Canon

An encouraging dialogue brings Porsche Club and Canon together in brand collaboration for members event Beautiful cars deserve beautiful photography so Dialogue was delighted to hear of the brand collaboration between our friends at Porsche Club GB and Canon UK as they hosted a joint photography tuition day at the club’s headquarters in the Cotswolds … Continued

Canon Europe appoints Dialogue for content creation

We’re delighted to be working with Canon Europe who have appointed Archant Dialogue to create content for new product releases this year. Archant Dialogue joins Canon Europe’s agency roster after a competitive ‘speed pitch’ event at Stamford Bridge in London last year. The rather unorthodox business gathering saw Dialogue compete against several agencies with only 15 minutes granted to … Continued

Does fake news give brands an opportunity?

The concept of “fake news” is gripping the world the way political propaganda obsessed our forebears. Nowadays the tools used to spread fake news are more numerous and more accessible than ever before: no longer the preserve of media moguls, PR gurus and political parties. And that has many of these old stakeholders running scared, which … Continued

How luxury travel content marketing generates recommendations

As with other sectors, travel content marketing is an important part of the marketing mix. From that initial spark of interest to purchase, a travel consumer’s journey can now be a long and complicated one for a travel company to navigate. Consumers may draw inspiration from multiple sources like word of mouth, social media and … Continued

Europe’s largest official Porsche Club on the power of automotive content marketing, events and community

Speaking at Dialogue’s Brand Communities Event, Porsche Club GB’s General Manager Chris Seaward reveals how automotive content marketing is invaluable in creating brand advocates and delivering customer retention The Porsche Club was formed in 1961 as an independent body. Originally, five people, who owned 356s, got together in a pub and said ‘Let’s form a … Continued

The British Automobile Racing Club honours Bernie Ecclestone

On Saturday 17 February, Dialogue attended the British Automobile Racing Club (BARC) annual Championships Awards Evening. Held in Daventry, the ceremony saw the heroes of the 2017 season come together to celebrate their achievements. The Awards Evening, which Dialogue sponsors, culminated in the BARC and its Council awarding Bernie Ecclestone with its highest award, a … Continued

Automotive content marketing gold: dogs, car seats and cameras

How car-related searches suggest a valuable role for automotive content marketing… Think With Google has published a new report (February 2018) on trends within the auto sector – and what it unearthed is not only interesting for car accessory brands but also as automotive content marketing opportunities for brands themselves. The report pulled in top volume queries from … Continued