Two golden rules of content marketing

Make this the year you really get to grips with the content you produce to support your brand. In all the discussion of channels, audiences, personalisation and influencers, there are two key techniques that apply across all content marketing. Rule one: tell stories If there’s one thing to pick up from the 2017 Content Marketing … Continued

Dialogue sponsors The London Boat Show 2018

Dialogue and its parent company Archant are official media sponsors of the British Marine Federation’s 64th London Boat Show. The show also incorporates the boating and water sports holiday show, which takes place at London Excel on January 10th -14th 2018. The event chimes with Dialogue’s expertise in Luxury brand content and will feature 300 … Continued

Dialogue’s new Executive Director: Craig Nayman

Craig Nayman has joined Dialogue as Executive Director following a three year stint as Chief Commercial Officer for Archant. Craig originally joined Archant from the Red Cannon Consultancy where he worked on commercial development with brands such as Arsenal FC, The All England Club (Wimbledon), Bath Rugby, DCM (Digital Cinema Media), Sky, TV 3 in … Continued

Dialogue to manage Classic Ibiza Social Media campaign for 2018

Dialogue has been appointed to manage the social media and broader media partnership for Classic Ibiza for a third year running, following record ticket sales in 2017, with social media being the number one referral source. Large reach on social channels The Classic Ibiza concerts have also seen some exciting developments for 2018. Two new … Continued

Finding a dream home with VR, not 50 disappointing viewings…

Splashing hundreds of thousands of pounds on a house is no easy thing. Homebuyers and estate agents spend precious time chasing one another, queuing through rush hour traffic and traipsing around houses before hands are finally shaken on a deal. But what if we could just pop on a headset and see dozens of properties … Continued

Infographic: Automotive brands and what consumers really want

Belonging to an automotive brand More than half of millennials (55%) say it’s important to be part of a brand community in the automotive sector. The findings are part of a commissioned Dialogue report into ‘The Benefits of Brand Communities’. It reveals what consumers are looking for in terms of brand value, loyalty, spend, preferred … Continued

Infographic: Brand Communities and Loyalty

Understanding what consumers want from brand communities and what makes them advocates is highlighted in this infographic which focuses on the luxury, automotive and travel sectors. The infographic accompanies Dialogue’s The Benefits of Brand Communities report. Click HERE to read more. You can also download a higher resolution version of this infographic HERE.     … Continued

Formula E: Your essential guide to electric racing cars and EV tech

What do you know about Formula E – the hottest new ticket in car circuit racing? Dialogue has published a guide to Formula E and the latest electric car or EV tech in conjunction with C5’s The Gadget Show. Available in The Gadget Show Official Magazine, this special guide is available as an online magazine application … Continued

Dialogue joins Nelson’s Journey for Twenty20 campaign

Archant Dialogue is proud to become one of 20 companies to join a fundraising effort for children’s charity Nelson’s Journey. Norfolk-based charity Nelson’s Journey supports local children who have experienced the death of a significant person. It is now celebrating its 20th anniversary, and to mark the occasion it has recruited 20 local businesses to … Continued