Canon Europe appoints Dialogue for content creation

We’re delighted to announce that Canon Europe has appointed Archant Dialogue to create content for new product releases throughout the year. Archant Dialogue joins Canon Europe’s agency roster after a competitive ‘speed pitch’ event at Stamford Bridge in London last year. The rather unorthodox business gathering saw Dialogue compete against several agencies with only 15 minutes granted to … Continued

Does fake news give brands an opportunity?

The concept of “fake news” is gripping the world the way political propaganda obsessed our forebears. Nowadays the tools used to spread fake news are more numerous and more accessible than ever before: no longer the preserve of media moguls, PR gurus and political parties. And that has many of these old stakeholders running scared, which … Continued

How luxury travel content marketing generates recommendations

As with other sectors, travel content marketing is an important part of the marketing mix. From that initial spark of interest to purchase, a travel consumer’s journey can now be a long and complicated one for a travel company to navigate. Consumers may draw inspiration from multiple sources like word of mouth, social media and … Continued

Europe’s largest official Porsche Club on the power of automotive content marketing, events and community

Speaking at Dialogue’s Brand Communities Event, Porsche Club GB’s General Manager Chris Seaward reveals how automotive content marketing is invaluable in creating brand advocates and delivering customer retention The Porsche Club was formed in 1961 as an independent body. Originally, five people, who owned 356s, got together in a pub and said ‘Let’s form a … Continued

The British Automobile Racing Club honours Bernie Ecclestone

On Saturday 17 February, Dialogue attended the British Automobile Racing Club (BARC) annual Championships Awards Evening. Held in Daventry, the ceremony saw the heroes of the 2017 season come together to celebrate their achievements. The Awards Evening, which Dialogue sponsors, culminated in the BARC and its Council awarding Bernie Ecclestone with its highest award, a … Continued

Automotive content marketing gold: dogs, car seats and cameras

How car-related searches suggest a valuable role for automotive content marketing… Think With Google has published a new report (February 2018) on trends within the auto sector – and what it unearthed is not only interesting for car accessory brands but also as automotive content marketing opportunities for brands themselves. The report pulled in top volume queries from … Continued

Automotive marketing takes a new stage at CES

Dialogue’s technology contributor, James Day, checks in at CES, Las Vegas and explores a new chapter in automotive marketing: the increasingly blurred lines between traditional car shows and tech expos. Is this a reaction to tech firms encroaching on its turf or an attempt to win over reluctant millennials? The Consumer Electronics Show in Las … Continued

Bentley Motors chooses Dialogue as content agency in 2018

Bentley Motors has announced an overhaul of its international customer publication Bentley Magazine, appointing Dialogue after a competitive tender was launched in 2017. It confirms Bentley’s commitment to using high-end printed assets as part of its communications suite, while also generating content for use across digital channels. Bentley Magazine was first created in 2003 to … Continued

Dialogue launches new British Eventing Life website

Dialogue is excited to announce the launch of British Eventing Life online. The new eventing lifestyle website will provide training and competition tips, off-season and horse-care advice, and fashion, home and travel ideas, alongside regular event guides and previews. As well as unique lifestyle content, BE Life online will host popular features from the BE members’ … Continued

Two golden rules of content marketing

Make this the year you really get to grips with the content you produce to support your brand. In all the discussion of channels, audiences, personalisation and influencers, there are two key techniques that apply across all content marketing. Rule one: tell stories If there’s one thing to pick up from the 2017 Content Marketing … Continued